EXPOSURE OF THE YOUTHS TO SEASON 9 BIG BROTHER NAIJA AND ITS INFLUENCE ON MORAL VALUE AND LIFESTYLES

Abstract This study is on “exposure of the youths to season 9 big Brother Naija and its influence on moral value and lifestyles”. The study was conducted specifically within Offa, Kwara State, Nigeria, focusing on youths residing in the community to provide insights on how television influences young people across different socio-economic and cultural settings. The researcher employed both quantitative and qualitative methods for eliciting data from a sample size of 400 respondents. The Simple random sampling technique was adopted for this study in selecting the 400 respondents with the use of Questionnaire and in-depth interview as instrument. Findings from the study showed that regular consumption of BBN influenced youths' attitudes toward societal norms, with many adopting liberal views on topics such as relationships and dressing. Also, BBN’s representation of various lifestyles and behaviors influenced how participants perceived ethical boundaries; often normalizing behavior that may conflict with traditional moral expectations. The study concluded that that BBN Season 9 significantly impacts the moral values and lifestyles of youths in Offa. The extent and nature of the influence depend largely on individual consumption habits and interpretive frameworks. The study however recommended that Youths should be educated on critical media consumption to enable them to discern positive lessons while avoiding potentially harmful influences. Parents on the other hand should engage in constant conversations with their wards about the content they consume and provide guidance to ensure alignment with desired society acceptable moral standards. Media regulatory agencies should ensure that reality shows like BBN adhere to ethical broadcasting standards to minimize exposure to inappropriate contents.