PRODUCT INNOVATION AND CORPORATE GROWTH OF SELECTED FIRMS IN AKWA IBOM STATE
Abstract
The study focused on "product innovation and corporate growth/development of selected firms in Akwa Ibom State". The study was guided by the following research objectives which include; to determine the relationship between new product size and corporate growth/development of selected firms in Akwa Ibom State; to determine the relationship between new product quality and corporate growth/ development of selected firms in Akwa Ibom State; and to ascertain the relationship between new product design and corporate growth/development of selected firms in Akwa Ibom State. The study adopted descriptive survey and exploratory design. The target population of this study was 270 respondents which also has a sample size of 161 selected participants from the selected firms in Akwa Ibom State. To assess the internal consistency of the research data reliability and validity tests were conducted via SPSS (Statistical Package for Social Sciences, version21). Furthermore, the data of this study was analyzed using descriptive statistic such as percentages in analyzing research questions and Pearson Product Moment Correlation (PPMC) analysis were used to test the extent of the relationship between product innovation and corporate growth/development of selected firms in Akwa Ibom State. Results from the analyses revealed that the correlation (r) value of 0.854, p.
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