EFFECTS OF CELEBRITY’S FASHION SENSE ON THE MODE OF DRESSING OF UNDERGRADUATES IN NIGERIAN HIGHER INSTITUTIONS

ABSTRACT This research work was carried out the effects of celebrity’s fashion sense on the mode of dressing of undergraduates in Nigerian tertiary institutions. A case study of Adeyemi Federal University of Education, Ondo. The population of the study consisted of undergraduates in Adeyemi Federal University of Education, Ondo. Random sampling technique was used. The population of all undergraduates in Adeyemi College of Education, Ondo. Questionnaire was the research instrument used in carrying out the research work. The instrument was titled “effects of celebrity’s fashion sense on the mode of dressing of undergraduates in Nigerian tertiary institutions. A case study of Adeyemi Federal University of Education, Ondo. Options of “Yes” or “No” were provided for respondents to tick to indicate their responses. Statistical analysis was done using simple percentages and frequency counts. Findings revealed that undergraduates imitate celebrity’s fashion sense which may negate societal norms and cultural values. The study has also revealed that celebrity’s fashion sense is intended to show case their brand, individual style and concepts. It was therefore recommended that there is need for parents to serve as role models and train their children to be highly disciplined and avoid all sorts of behaviours that may encourage sexual harassment and that tertiary educational institutions in Nigeria may need to adopt and use dress code. The enforcement of dress code will help to curtail the use of extremely transparent, short or revealing clothes worn to seduce or entice.