IMPACT OF EXCESSIVE SOCIAL MEDIA USAGE ON THE PSYCHOLOGICAL WELL BEING OF JOSEPH AYO BABALOLA UNIVERSITY UNDERGRADUATES

This research explores the impact of excessive social media usage on the psychological well-being of undergraduates at Joseph Ayo Babalola University. In recent years, social media has become an integral part of students' daily routines, offering platforms for communication, entertainment, and information sharing. However, its pervasive use has raised concerns about potential negative effects on mental health, including issues such as anxiety, depression, low self-esteem, and emotional distress. The study employs a mixed-methods approach, combining quantitative data gathered through structured questionnaires administered to a representative sample of students with qualitative insights obtained from focus group discussions and interviews. The research aims to assess the extent of social media usage among students, identify patterns related to excessive use, and examine the psychological consequences associated with such habits. The findings indicate a substantial relationship between high social media engagement and increased levels of anxiety, depression, and self-esteem issues among undergraduates. Factors such as social comparison, cyberbullying, and fear of missing out (FOMO) are identified as significant contributors to negative psychological outcomes. The study also highlights the role of demographic variables, including gender, age, and academic discipline, in moderating these effects. Based on the results, the research emphasizes the need for targeted awareness programs, digital literacy education, and mental health support systems within the university environment. It advocates for a balanced approach to social media use to safeguard students’ mental health and promote overall psychological resilience. The paper concludes with practical recommendations for students, educators, and policymakers to foster healthier social media habits, enhance mental health awareness, and implement proactive strategies to mitigate the adverse effects of excessive social media consumption among undergraduates