EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE (A STUDY OF AGRO MARKETING FIRMS IN BENUE STATE)
Abstract
This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Benue State. Survey design was employed with the use of a well-structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulated and tested with the use of Chi-Square analysis. The analysis resulted to rejecting both null hypotheses and hence accepting the two alternate hypotheses. Based on decisions of the tested hypotheses conclusions were reached that there exist relationship between product availability and sales turnover; also, there is correlation between product delivery flexibility and cost efficiency.
The agro marketing firms of study were recommended to take fresh look at physical distribution and focus on time as a source of competitive advantage
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