ROLE OF CRISIS COMMUNICATION IN REPUTATION MANAGEMENT BY THE PUBLIC RELATION UNIT OF THE FEDERAL POLYTECHNIC OFFA, KWARA STATE NIGERIA
Abstract
Crisis communication plays a crucial role in reputation management, particularly in the
context of educational institutions such as the Federal Polytechnic Offa in Kwara State. This
study aims to explore the role of crisis communication in reputation management by the
public relations unit of the institution. The research will examine the strategies and
approaches employed by the public relations unit in managing crises and maintaining a
positive reputation for the polytechnic. By analyzing the communication methods used during
past crises and their impact on the institution's reputation, this study will provide valuable
insights into the importance of effective crisis communication in preserving and enhancing
the reputation of educational institutions. Additionally, the research will offer
recommendations for improving the crisis communication practices of the public relations
unit for better reputation management.
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