INSURANCE TECHNOLOGY (INSURTECH) ADOPTION AND SALES PERFORMANCE OF NON-LIFE INSURANCE COMPANIES IN NIGERIA
Abstract
Abstract
Insurance technology present strategic opportunities to insurance companies to address structural inefficiency and expand market reach. Many non‑life insurance companies in Nigeria continue to underperform in sales due to limited adoption of InsurTech solutions that could enhance market reach and operational efficiency. This study investigates how insurance technology (Insurtech) influences sales performance of non-life insurance companies in Nigeria. Adopting a descriptive research design, the study used correlation and multiple regression analyses on primary data collected via structured copies questionnaire from a population of 240 practitioners across 20 purposively selected non‑life insurers in Lagos State, yielding 213 valid responses. The result sof the findings reviewed that independent variable proxy INP (Digital Insurance Distribution Platform DIDP) has a positive and significant effect onon dependent variable (Clientele Base), explaining 9.3% of the variance (β = 0.356, p
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.