EFFECT OF EMPLOYEES' COMMITMENT STRATEGIES ON ORGANIZATIONAL PERFORMANCE (A STUDY OF UNITED BANK FOR AFRICA PLC, ABA)
Abstract
ABSTRACT
This study investigates the effect of employees’ commitment strategies on organizational performance, focusing on United Bank for Africa Plc (UBA), Aba. Employee commitment has become a critical factor in achieving organizational success, particularly in the competitive banking sector. The research examines how affective, continuance, and normative commitment influence productivity, efficiency, and service delivery.
A descriptive survey research design was adopted, and data were collected through structured questionnaires administered to staff members of UBA Aba. The findings reveal that employee commitment significantly impacts organizational performance. Affective commitment, in particular, showed the strongest relationship with productivity and customer satisfaction.
The study concludes that organizations that invest in employee well-being, motivation, and engagement strategies are more likely to achieve sustainable growth. Recommendations include improved reward systems, career development opportunities, and a supportive work environment to strengthen employee commitment.
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