ORGANIZATIONAL COMMUNICATION AND WORKPLACE EFFICIENCY: A STUDY OF FLOUR MILLS LIMITED

Student: Anthony Ogor Abung
Supervisor: Dr Godswill Obong John
Co-Supervisor: Dr Marvelous Benedict Agabo
HOD: Dr Ukam John Ukam
Department of Mass Communication
Mass Communication
University of Cross River State, Calabar

Abstract

The Study examined Organisational Communication and Workplace Efficiency: A Study of Flour Mills Limited, Nigeria. The main objective of the study was to find out the role of organisational communication in bringing about workplace efficiency in Flour Mills Limited and also find out the various means of communication between the employers and employees of Flour Mill Limited. The researcher consulted relevant literature to raise secondary data while survey method was used to generate primary data for the analysis. The researcher applied the Hypodermic Needle Theory of Communication as the theoretical framework. The study adopted the random sampling technique. The data generated at the course of the study were presented in tables and were discussed to enable the researcher draw conclusion and recommendations. Findings in the study revealed that organisational communication plays a significant role in promoting efficiency in Flour Mill Limited, Calabar. Further findings shows that there are various means of communication between the employers and employees in the organisation and the workers prefer to get information about the organisation and other matters that affect them and their job through the various means of communication. The study recommends that, Flour Mill Limited and other organisations should regularly articulate it policies, goals and objectives to it workers in other to improve work performance through the Public Relations unit. The study further recommends that organisations should eliminate the barriers on communication and create efficient, participative, and transparent communication medium to improve workers commitment. To encourage employees for desired change, Flour Mill Limited, Calabar and other organisations must address the apprehensions and issues related with them.

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