STORYTELLING AS A PEDAGOGICAL APPROACH IN COMMUNICATIO: A STUDY OF MASS COMMUNICATION DEPARTMENT, UNICROSS, CALABAR

ABSTRACT This study assessed the role of storytelling as a pedagogical approach in tertiary institutionsof the study were to understand the role of storytelling as a pedagogical approach in Masswere reviewed,and The Cognitive Learning Theory formed the theoretical framework of the study.Descriptive survey was used as the research methodology for the study. Questionnaire served asthe instrument of data collection for the study. 230 respondents who were selected from apopulation of over 280 Year 4 students of the Department of Mass Communication using simplerandom sampling technique formed the sample of the study.The data collected from the studywere analysed using frequency tables and simple percentages. Key findings from the studyrevealed that the contribution of storytelling to the understanding of complex lessons, and itseffectiveness as an engaging teaching method were established as its role in pedagogy in MassCommunication Department, UNICROSS, Calabar, and the improvement of academicengagement, class participation, and positive impact on students' performance in their courseswere the established effectiveness of storytelling as a pedagogical approach in MassCommunication Department, UNICROSS, Calabar. Sequel to the findings drawn from this study,the study recommended that tertiary institutions in Nigeria should incorporate storytelling as a core teaching strategy in their curriculum to enhance understanding of complex concepts among learners.