AUDIENCE PERCEPTION ON THE USE OF AESTHETIC AND VISUAL STYLES IN PROMOTING AFRICAN CULTURAL HERITAGE IN SELECTED MOVIES
Abstract
This research examines audience perception of the use of aesthetic and visual styles in
promoting African cultural heritage in selected movies, specifically Anikulapo and
The Woman King. The study investigates how visual storytelling, costume,
cinematography, and traditional symbolism contribute to cultural representation and
audience engagement. Utilizing a survey method, data was collected through
structured questionnaires administered to a sample population. The findings reveal
that aesthetic elements significantly influence viewers’ understanding and
appreciation of African culture, enhancing cultural pride and awareness. The study
concludes that integrating traditional aesthetics into modern cinema is an effective
medium for cultural promotion and preservation. Recommendations include
encouraging filmmakers to explore indigenous narratives and visual styles to project
authentic African identities globally
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