USES AND GRATIFICATION OF SOCIAL MEDIA PLATFORM AMONG TERTIARY INSTITUTION STUDENTS IN ABEOKUTA

ABSTRACT The study attempted examine the Uses and Gratification of social media platforms among tertiary institutions students in Abeokuta. The specific objectives of the study are to ; investigate the kinds of social networking sites adopt by tertiary institutions students , examine the educational purposes of social media usage among the student and explore the academic gratifications attained by students in the usage of social media . The study employs survey method with the use 300 questionnaire to elicit response from the respondent. The study found that at social media platforms help in satisfying the needs of the students and Social media has made it easier in fostering social interaction and community building. The study concluded that There seems to be little consistency and concentration on the major needs and gratifications sought by the users of the proliferated social networking sites. Based on the conclusion, the study recommended that Social Media should be an essential communication tool among international students to supporting their higher education.