THE IMPACT OF MEDIA COVERAGE ON SEXUAL HARASSMENT

Student: Ayomide Sunmibola Obembe
Supervisor: Dr Komolafe Olusanya
HOD: Prof Reuben Oluwafemi Ikotun
Department of Linguistics and Communication Studies
Humanities
Osun State University, Osogbo, Osun State

Abstract

This study examines the role of mass media in safeguard sexual harassment in Nigerian territory institutions focusing as a case study. Utilizing a qualitative research approach, this investigation integrates questionnaire and purposive sampling to explore how this mass media contributes to the dissemination of development discourses. The study employs cultural ecology theory to underscore the relationship between media practices and cultural contexts in shaping sustainable development. Findings reveal that sexual harassment effectively serves as a platform for community engagement, cultural preservation, and the promotion of environmental sustainability. Through participatory approaches, the program empowers local communities to articulate their concerns and contribute to social change, thereby demonstrating the critical role of indigenous language media in advancing sustainable development.

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