POLITICAL COMMUNICATION VALUE OF SYMBOLSS INITIALISM, AND SLOGAN IN VOTING DECISION OF ELECTORATE DURING 2023 GOVERNORSHIP ELECTION IN OGUN STATE
Abstract
ABSTRACT
This study examined the "Influence of Abbreviated names on voting decisions of electorate"with focus on 2023 Governorship elections in ogun state.The objective were to ascertain electorate’s understanding of the initial and Abbreviated names by governorships candidates influenced voters choice of candidates.perception,Hierarchy of effects and congruity theories were reviewed to provide theoretical framework for the study while past related empirical studies were equally reviewed to give strong empirical background for the research.The study adopted survey method with the questionnaire serving as basic instrument to generate data from 190 respondents drawn from the 2 local government in ogun state.using multistage sampling techniques,the samples from Abeokuta south and Odeda local government were presented in tables,frequency counts and simple percentages.Findings from the survey revealed that the level of electorate understanding the initial used by ogun governorship candidates in 2023 election was high.It was concluded that through Abbreviation of name does not directly influence voters to love and vote for a political candidate.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.