EFFECT OF INSECURITY ON LOGISTICS MARKETING (A STUDY OF GOD IS GOOD MOTORS, AUCHI)

ABSTRACT This project work is titled: Effect of Insecurity on Logistics Marketing with God is God Motors as the study area. The aim of the work is to examine whether lack of security on the road results in huge financial and loss of customers. To determine whether there is any future prospect for logistics marketing activities of God is Good Motors. The population was 250 made up of all administrative staff, drivers, logistics personnel and regular customers. The sample size of the study was 154. The outcome of the study was analyzed by the use of table and chi-square. The instrument used for data collection was questionnaire and oral interview. Hypothesis was also formulated and tested. The methods of data collection where primary sources and secondary sources i.e. questionnaire, personal interview and consultation of textbooks, internet, journals etc. The following findings were made after the data collected from the field survey had been presented and analyzed. That most logistics firms in Nigeria have difficulty assessing credit facilities. The study showed that although a lot of factors inhibit the business sector especially the area under study (road transportation) like competition, the firms in the business make profits and envisage bright future. A good transportation system is very essential to support and guarantee economic growth and development. The operations and markets of logistics management firms especially road transportation is not near to saturation and thus expansion is very possible. Based on the research findings, the following recommendations are made: The government should take drastic measures to reposition road transportation in the country. The issues articulated in this study should be addressed with all seriousness by policy makers if the desired objectives are to be achieved. The problems of armed robbery, kidnapping and banditry on the road should be viewed from a holistic point of view, and tackled in its totality.