ANALYSIS OF LISTENERS ATTITUDE TOWARDS OYELA YORUBA NEWSPAPER REVIEW ON TNT 102.5FM, IJAGBO, KWARA STATE, NIGERIA
Abstract
ABSTRACT
This studies listeners attitudes towards Yoruba news presentation and it studies listeners of TNT 102.5FM, Ijagbo, Kwara State. Five Research questions and Five Research objectives guided the study. To achieve this, the descriptive survey research design was adopted and relevant information was gotten from selected respondents of the study in Ijagbo, Kwara State. The simple random sampling technique was used to select a sample of 200 TNT Raio listeners. Structured closed ended and open ended questionnaires were administered to elicit relevant information from the selected respondents. The descriptive statistics of frequency counts and percentage were used to analyze the demographic data. it is of great advantage to present newspaper review in indigenous language. Also, it was revealed that Yoruba newspaper review presentation has promoted audience participation in the broadcast news content of TNT 102.5FM. Furthermore, findings from the study further reveal that Yoruba news presentation of Iroyin Oyela on TNT 102.5FM has increased audience listenership level of the station. The study recommends that Appropriate sanctions should be meted out where there is defaulting. This will in no small measure condition the broadcast media towards respecting the local content directive
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