KOREAN TELEVISION DRAMAS AND STUDENTS’ PERCEPTION OF LOVE: A STUDY OF MASS COMMUNICATION STUDENTS, UNICROSS, CALABAR
Abstract
This work examined the Korean Television Drama series and its influence on students’
perception of love among students of Mass communication, University of Cross River State.
The core objectives of this study were to ascertain how the issue of love is presented in K-
Drama that makes Mass Communication students identify with the characters, find out how the
elements of love are portrayed in the selected K-Drama series., ascertain the perceptions of
gender roles on how Mass Communication students perceive love, and to identify how Mass
Communication students make meaning out of the selected K-Drama series. Relevant concepts
and literature related to the study were reviewed, and the theoretical framework for this study
was built on the provisions of Cultivation Theory. This study used the qualitative research
design and purposive sampling technique to select the 24 discussants from the population of
Mass Communication department in University of Cross River State. The study employed the
Focus group discussion with a focus group guide as the primary research instrument. Data
collected for this study were presented, analyzed and discussed using thematic analysis.
Findings from the study revealed that Mass Communication students agree that the issues of
love are culturally presented in K-Drama series and there are different ways in which elements
of love are being portrayed in K-Drama series which makes them to view love in different ways
and make meaning out of them. Based on the findings, this study recommended that Korean
drama series should be further studied and recognized as a compelling medium that presents the elements of love in a highly meticulous and multidimensional manner
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