INFLUENCE OF SOCIAL MEDIA IN MOBILIZING WOMEN FOR POLITICS IN ABEOKUTA NORTH LOCAL GOVERNMENT AREA
Abstract
ABSTRACT
This study investigates the influence of social media in mobilizing women for politics in
Abeokuta North Local Government Area. It was carried out to understand the impact or role
of social media on women’s political participation in Nigeria, particularly in Abeokuta North
Local Government Area.
The theoretical framework of the study was based on feminist theory and uses and
gratification theory. The study adopted a quantitative approach, employing a survey research
design through the administration of questionnaires to a representative sample of 150
respondents across the 16 communities in Abeokuta North Local Government Area.
Findings from the study revealed that social media helped improve political awareness and
confidence among women in Abeokuta North. The most commonly used social media
platform among women in Abeokuta North was Whatsapp. Additionally, the study showed
that women faced several challenges in using social media for political engagement,
including societal expectations, lack of education, and fear of online harassment.
The study recommended the provision of digital literacy and political education for women
through training on effectively using social media, critically evaluating political content, and
engaging in political discussions to enhance their confidence and participation. It emphasized
the importance of creating safe and supportive online harassment and to encourage the
expression of their political views. The study also called for the empowerment of young
women and marginalized groups to ensure their diverse voices are represented in political
conversations.
KEYWORDS: Influence, Social Media, Mobilizing and Politics
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.