GENDER SENSITIVITY IN NEWS REPORTING: A STUDY OF JOURNALISTS IN CALABAR, CROSS RIVER STATE
Abstract
This research examined the role of gender sensitivity in news reporting in the mass
media, through the study of journalists in Calabar, Cross River State. The primary objectives
of the study were to explore the factors that contribute to the lack of adequate gender
representation in news reporting in Calabar, Cross River State, know the attitudes, beliefs, and
perceptions of journalists regarding gender issues in news reporting in Calabar, Cross River
State, and assess the impact of gender-sensitive news reporting on the portrayal of gender roles,
stereotypes, and societal perceptions in Calabar, Cross River State. The study drew theoretical
framework from the Agenda Setting Theory and the Cultivation Theory. Utilizing a
quantitative research design, purposive sampling technique, and Krejcie and Morgan Sampling
Table, 103 respondents were selected from a population of 144 journalists working in Nigeria
Union of Journalists Office in Calabar, Cross River State. The study employed descriptive
survey methodology with a structured questionnaire as the primary research instrument. Data
analysis involved the presentation and analysis of findings through frequency distribution and
simple percentages. Findings from the study showed that traditional gender biases and
stereotypes, editorial decision-making process, and societal expectations and norms regarding
gender roles were factors that affected the coverage of news stories related to gender issues.
Further findings from the study revealed that disagreements regarding the integration of gender
sensitivity into news reporting practices, as well as the need for increased awareness and
training on gender-sensitive reporting among journalists were the identified attitudes, beliefs
and perceptions of journalists regarding gender issues in news reporting in Calabar, Cross River
State. The study recommended that mass media organisations should develop and implement
targeted training programmes to increase awareness and knowledge of gender-sensitive
reporting among journalists, and as well encourage collaborative editorial decision-making
processes that prioritize gender sensitivity and inclusivity in news reporting.
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