AN ASSESSMENT OF AFROBEATS AS NIGERIA’S CULTURAL EXPORT TO THE WORLD

Abstract This study examines the global rise of Nigeria’s Afrobeats and its significance as a cultural export that shapes national identity, international perception, and soft power. Originating from Fela Anikulapo Kuti’s politically charged Afrobeat of the 1970s, contemporary Afrobeats has evolved into a hybrid genre that blends West African rhythms with global musical influences. Through the contributions of artists such as Wizkid, Burna Boy, Tiwa Savage, and Davido, Afrobeats has transitioned from a regional sound to a global phenomenon, aided by digital platforms, international collaborations, and worldwide music festivals. The study explores how globalization and digitalization have facilitated this expansion, allowing cultural products from the Global South to achieve global prominence. It also analyses the role of Afrobeats in enhancing Nigeria’s soft power and national branding, evidenced by international awards, cross-cultural collaborations, and increased global visibility. Despite its success, the genre faces challenges related to commercialization, debates over authenticity, inadequate industry infrastructure, and structural barriers in global music institutions. Nonetheless, Afrobeats continues to reshape global narratives about Africa, inspire cross-cultural innovation, and strengthen Nigeria’s cultural influence worldwide. This research highlights the socio-cultural, economic, and political implications of Afrobeats’ global diffusion and its potential for sustaining Nigeria’s presence on the world stage.