PROSPECTS AND CHALLENGES IN THE MANAGEMENT OF RADIO UNIPORT (UNIQUE 88.5 FM)
Abstract
This study assessed the challenges and prospects in the management of Radio Uniport 88.5 unique FM. The objectives of the study were among others to; find out the station's financial viability, examine the benefits of the station to the student Listeners, identify the constraints of the station and determine the management approach that was adopted to enhance the success of the station. This study is anchored on Development Media Theory. The Study adopted the survey design through personal interview. The population of the study was 17. The sample size was 8. Findings showed that the station was not viable, the student benefit are academic and lifestyle-oriented programmes. Other problems of the station were lack of personnel, inconsistency of volunteer staff among other findings. The study recommends that the station should generate revenue through engaging contents that will aid listeners by attracting advertisement which in turn generate revenue.
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