EVALUATING THE EFFECT OF INNOVATIVE PRACTICES ON CUSTOMER SATISFACTION IN SERVICE-BASED ORGANIZATIONS (A CASE STUDY OF MTN NETWORK COMPANY, ILORIN)
Abstract
ABSTRACT
The study aimed to evaluate the effect of innovative practices on customer satisfaction in
service- based organizations, specifically focusing on the case of MTN Network Company in
Ilorin. Through a thorough analysis of various data sources and research methods, the results
showed that implementing innovative practicesin service-based organizations has a significant
impact on customer satisfaction. Furthermore, the study found that MTN Network Company in
Ilorin has effectively implemented innovative practices, resulting in high levels of customer
satisfaction. These findings have important implications for other service-based organizations
looking to improve their customer satisfaction levels through the implementation of innovative
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