EVALUATING SEMIOSIS AND ITS INFLUENCE ON SOCIAL MEDIA USER'S ATTITUDINAL BEHAVIOR: AN ANALYSIS OF HND II WHATSAPP GROUPS IN ABDU GUSAU POLYTECHNIC
Abstract
Abstract
This study investigates the role of semiosis in influencing the attitudinal behavior of social media users. Semiosis, the process of sign interpretation, is explored within the context of social media platforms to understand how it shapes users' perceptions, interactions, and behaviors. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews, to gather comprehensive data on users' experiences and interpretations of social media content. Findings reveal significant correlations between semiosis and behavioral outcomes, highlighting the powerful role of signs and symbols in digital communication. The study offers insights into the mechanisms of influence on social media and provides recommendations for further research and practical applications in digital media literacy….
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