EFFECTS OF PACKAGING ON SALES VOLUME IN THE BAKERY INDUSTRY: A CASE STUDY OF JIMETA MODERN BREAD YOLA ADAMAWA STATE
Abstract
This research work is titled "Effect of Packaging on Sales Volume in the Bakery Industry: A Study of Jimeta Modern Braed Yola Adamawa State. The population of the study included respondents from Human resource, procurement, Marketing, production and finance departments of the company as well as direct company clients selected during the study process numbering fifteen (15). Since the population of the study is not large, the whole 15 staff of the bakery was used as the sample size and give every' Staff a chance of being selected. The main method of data collection for this study was the questionnaire. The questionnaires were used elicit responses in respect to the variables under investigation. The data collected would be analyzed. Using the test statistics Of mean and standard deviation. These statistics are appropriate because of the descriptive nature of the research. The researcher however, used Statistical Package for Social Sciences (SPSS) and choose frequency table and simple percentage method in analyzing the data obtained The findings of the study revealed that material packaging increase sales volume. It was also found that specialize package design attract higher sales. The study also revealed that form and size packaging element increase sales. The study concluded that not only Packages that affect sale volume but there are other factors such as research and development, good customer Care, price reduction, good after sale service and wide coverage which influenced consumption behavior Of the customers in the market. The researcher recommended that Jimeta Modern bread need to understand the product packaging towards the sales volume and which media to communicate to consumers. It should put a lot of emphasize in planning promotional programs and set promotional goals and strategies and should ensure to carryout evaluations and control of packaging and make adjustments where possible.
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