PUBLIC TOO YOUNG PERCEPTION TO RUN' OF THE INFLUENCE OF SOCIAL MEDIA ON THE 'NOT CAMPAIGN ON YOUTHS PARTICIPATION THE 2023 DURING GENERAL ELECTIONS IN NIGERIA

ABSTRACT Promoting youth representation in politics is a growing global priority. To promote youth leadership and more inclusive politics, youth organizations in Nigeria mobilized successfully for Young a constitutional reform to lower the eligibility age to run for political office (Not too to Run). The research work assessed the influence of social media on the 'Not Too Young to Run' Campaign on Youth Participation in the 2023 general elections in Nigeria. Some of the problems of youth participation in Nigeria politics include; Patriarchal and chauvinistic legacy, monetary politics and vote buying, inexperience, inferioritycomplex and weak institution. Based on the nature of this study, the survey research design was deemed appropriate for this study. In this research work, the researcher assess whether the signing of Not too young to Run law has led to higher level of youth participation in 2023 general elections. The researcher found out that there was a little increase in the percentage of youth aspirants in 2023 general elections and the percentage of youths occupying elective and appointed offices in comparism with 2019 general elections. The research work recommended that there should be a strong agent of socialization, the youths should form coalition of political parties, there should be certain percentage of Youth candidates required from any political party and Government should provide an enabling environment for youths to participate in Nigeria politics.