EFFECT OF ENTREPRENEURIAL PERSONALITY ON BUSINESS INNOVATION (A SURVEY OF SELECTED SMALL AND MEDIUM SCALE ENTERPRISES IN BENUE STATE)
Abstract
This study examined the Effect of entrepreneurial personality on business innovation; a study of selected SMEs in Makurdi Metropolis. The study achieves the following objectives. To examine the effect of innovativeness on Business innovation of some selected SMES in Makurdi Metropolis. To ascertain the effect of creativity on Business innovation of some selected SMES in Makurdi Metropolis. To explore the effect of risk-taking on Business innovation of some selected SMES in Makurdi Metropolis. The study focused on the staff of selected SMEs in Makurdi Metropolis with a population of six hundred (600). The sample size was determined using Taro-Yamane formula which gave a sample size of two hundred and forty (240). The study relied on primary data. Questionnaire was the instrument used for primary data collection. The method used in analyzing the data was regression and correlation analysis in testing the formulated hypotheses with the aid of the Statistical Packages for Social Sciences (SPSS 21).The raw data collected from the primary source was presented using tables and simple percentages. This result implies that Entrepreneurial Innovativeness significantly
affects business innovation in selected SMEs in Makurdi Metropolis. This result implied that entrepreneurial creativity significantly affects business innovation in
selected SMEs in Makurdi Metropolis. The result of the analysis of the data collected from respondents revealed that entrepreneurial risk-taking has significant impact. ‘on busi- ninenosvatsio n of SMEs in Makurdi Metropolis. Entrepreneurial innovativeness has a positive significant impact on business innovation of SMEs in Makurdi Metropolis (P-value .002 < a 0.05).Entrepreneurial creativity had a positive significant impact on business innovation of SMEs Makurdi Metropolis (P-value .000 < a 0.05).Entrepreneurial
risk-taking had a positive significant impact on business innovation of SMEs in Makurdi Metropolis (P-value .033 < « 0.05).The study concluded that entrepreneurial innovativeness significantly affects the rate of business innovation of selected SMEs in Makurdi Metropoiis. The study also concluded that focus creativity is very vital in enhancing business innovation of selected SMEs in Makurdi Metropolis, Finally, the study concluded that risk-taking in products and services offered by SMF's significantly improved business innovation thereby enhancing customer satisfaction.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.