PERSONAL SELLING AND IT’S CONSTRAINT IN PRIVATE SECTOR (A CASE STUDY OF SOME SELECTED INDUSTRIES GUSAU BRANCH ZAMFARA STATE)
Abstract
ABSTRACT
Personal selling forms all perspectives is viewed as having a great importance as a promotional mix among others in the making of company product and rendering of various services. The salesman as report bewildering mission arises etc who represent their company in the market place. Personal selling and its quality are by promotional tools which has face interaction with the prospect. A part from the marketing of their product and service rendering the salesman the salesman of P.Z Nigeria plc their distributor and solicit for information the market place upon which company decision are based. Personal selling is therefore, only promotional tools through which customers can lay complaints and product need to the company. It services as a means through which immediate filed back can be obtained companied to advertising publicity or sales promotion.
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