ENHANCING WORK PRODUCTIVITY THROUGH MASS COMMUNICATIONTECHNOLOGY (A STUDY OF AIT ABUJA)

Abstract The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine that spans well beyond newsroom floor, to digital newsroom which have reinforced their broadcast quality and drive value. To supports the study, related literatures were reviewed on the role newsroom communication technology play to improving work efficiency. Also for validity, the Diffusion theoretical framework was used. The study explicitly provides the objectives of the study, statement of Research problem and hypothesis. The significant of the study is buttressed by the findings through the data obtained from the research population size. The analysis was done and presented using the survey sample method and simple tables. Most importantly, summary of findings were made, conclusion drawn and recommendation made which shows that AIT newsroom communication technology has played a vital role towards improved work efficiency of the staff.