INFLUENCE OF CYBERBULLYING ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SELECTED PRIVATE UNIVERSITIES IN ABEOKUTA OGUN STATE

Student: Toluwani Favour Alake
Supervisor: Prof Olufemi Onabajo
Co-Supervisor: Dr Okuneye Ademolu
HOD: Prof Oluwafemi Onabajo
Department of Mass Communication
Arts
Chrisland University, Owode, Ogun State

Abstract

Cyberbullying has emerged as a growing concern, affecting students' psychological well-being and educational outcomes in an increasingly digital academic environment. Previous studies have focused on cyberbullying from a general overview; little have been done on the university environment. This study investigated the influence of cyberbullying on academic performance of students in selected private universities in Abeokuta, Ogun State, , with a view to investigating the prevalence of cyberbullying, examining its common forms and exploring students‘ coping mechanisms. Mixed design was adopted. Agenda-setting McComb and Shaw and Uses and Gratification by Katz, Blumer and Guvervitch served as the framework. Data were elicited using structured questionnaires, using 5- point Likert scale and moderated focus group discussions. 348 students were selected using stratified random sampling from Crescent University and Chrisland University. Data were subjected to qualitative analysis. Cyberbullying was prevalent among students. Common forms included verbal abuse, spreading of false rumors, online exclusion, cyberstalking, and sharing of offensive or private content. Cyberbullying was largely perpetrated on WhatsApp, Instagram and Facebook, leading to significant emotional distress manifesting as anxiety, loss of self-esteem, and academic disengagement. cyberbullying poses a substantial threat to students‘ academic success and emotional health in private universities across Abeokuta. There is need for coordinated institutional strategies, including stronger policy implementation, enhanced digital literacy, and effective psychosocial support systems to address cyberbullying in institutions. Keywords: Cyberbullying, Academic performance, Private universities, Digital environment.

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