EFFECT OF COPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

ABSTRACT The study explored the impact of corporate social responsibility (CSR) on organizational performance within Globacom, a telecommunications company. The specific objectives were to determine the relationship between CSR and the profit margin of the organization, as well as examine the relationship between CSR and the capital employed by the organization. The research utilized a descriptive design, with the study population comprising employees of Globacom's Ogun state operations. A sample size of 82 was selected through simple random sampling. Regression analysis was employed to examine the collected data. The findings revealed a significant positive correlation between CSR and both the profit margin and capital employed by the organization. This suggests that the implementation of effective CSR strategies can yield tangible financial benefits, not only from an ethical and social responsibility standpoint, but also in terms of enhancing the company's bottom line and capital base. The study concludes that the adoption of robust CSR initiatives can contribute to strengthening the long-term viability and competitive position of the organization in the market. It is recommended that Globacom invest in training and capacity-building programs to foster a deeper understanding of CSR principles among its employees, enabling the effective integration of CSR into the company's daily operations