EFFECT OF ADVERTISING ON CUSTOMERS’ PATRONAGE OF FIRMS’ PRODUCT (NIGERIA BOTTLING COMPANY AND 7UP NIG PLC)

First and foremost, I would like to appreciate God Almighty for the gift of wisdom, knowledge, and understanding. He has watched over me and guided me with His protective cover and mercy, and I would like to thank Him for every step of my academic journey. I would like to thank Him for every achievement as all the glory and honor is due to Him for the strengthening of my body and mind and the completion of this project. I would like to wholeheartedly thank my Project supervisor Mr. Akintayo A. for his patience, understanding, and valuable guidance throughout the course of this research work. His professional advice, constructive criticism, and constant motivation helped me to overcome challenges and complete this project successfully. I would also love to thank my Head of Department (HOD) Alh. Oyebamiji for showing inspirational leadership, and for encouraging and dedicating so much time to ensure optimum quality. Your commitment and tireless efforts towards the academic success of students are truly admirable. To all my lecturers in the department, thank you for the positive contributions and constructive criticism you provided during my studies. Your knowledge was invaluable. Our lectures, discussions, and all the guidance you offered were pivotal to my educational and personal growth. I also appreciate my course mates for the collective friendship and cooperation they freely gave during our time together. The cohesion, affection, and sympathy that characterized our learning and the challenges we faced were truly uplifting. I admire the way we formed encouragement circles to support one another and boost morale. I ask that each of you be blessed and that all your efforts be met with success. To my beloved parents, I thank you for your love, support, and sacrifices. All have contributed to my success. Thank you, Dad, for your encouragement and for working hard to instill discipline and perseverance in me. Your dedication to my education has fueled my accomplishments. Thank you, Mom, for your prayers and for being my greatest comfort. There are countless times I have been motivated because of you. There have been countless times you have stood by me during this journey and supported me in all my efforts. I cannot use words to express your worth to me. May you both be blessed and rewarded with good health and happiness. You are extraordinary. May you be rewarded with a long and happy life. I would like to thank everyone who played a part in this project with advice, encouragement, prayers, or assistance. No matter how small, I greatly appreciate your contributions. May you all be blessed with success in your endeavours. God bless you all in your weak moments with success and may we all be great achievers in life. .