THE IMPLICATION OF MARKETING STRATEGY ON PROFIT MAKING IN A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS STATE.
Abstract
ABSTRACT
This Research examines strategies or tactics for penetrating the market. Business use strategies and tactics for its objectives or goals of profit
making. This project examine critically the problems inherent with marketing strategy as it affect profit maximization įn business organization.
The study does not examine the various complex organizational problems because of its marketing strategy as its failure in an organization can and should be traced solely to marketing strategy. This work uses Unilever Nigeria Plc, Lagos as a case study.
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