MULTILINGUAL SIGNAGE AND IDENTITY CONSTRUCTION: A SOCIOLINGUISTIC STUDY OF URBAN SPACES IN OGUN STATE
Abstract
ABSTRACT
This study investigates the sociolinguistic significance of multilingual signage in urban spaces
within Ogun State, Nigeria, focusing on its role in identity construction, cultural representation,
and effective communication. Urban centres such as Abeokuta, Ijebu-Ode, and Ota serve as the
primary sites of inquiry, selected for their linguistic diversity and socio-economic importance.
Employing a qualitative methodology complemented by visual documentation and thematic
analysis, the research examines 150 public signs and includes stakeholder interviews. Findings
reveal that English dominates signage across formal contexts, while Yoruba is more prominent
in symbolic and informal settings, reflecting underlying power dynamics and cultural
affiliations. The study adopts, Linguistic Landscape Theory, and Identity Construction Theory to
interpret the ways in which language use in public signage constructs, negotiates, and reflects
identity in urban Nigerian contexts. The research contributes to the broader discourse on
multilingualism, sociolinguistics, and urban language policy, advocating for more inclusive
linguistic practices in public communication and signage design.
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