TELEVISION IN THE PROMOTION OF EVANGELISM AMONG ILE-IFE RESIDENTS : A STUDY OF DOVE

The study examined Television in the promotion of evangelism among residents of Ile- Ife using Dove Television as a case study. The study sought to provide valuable information on the extent to which Television has contributed to the promotion of Evangelism among Ile-Ife residents. The study suggests recommendation on how to Strengthen platforms that support online prayer groups, virtual fellowships, and faith-based social interaction to further foster belonging among isolated viewers. The objectives of the study is to examine how effective Television is as a tool for Evangelism in reaching and engaging a diverse audience, to explore the various programs on Dove Television and identify those with the greatest impact on promoting evangelism, to evaluate the influence of Dove Television programs on Viewer’s spiritual beliefs and practices, to explore the role Dove Television plays in fostering a sense of community and belonging to Viewers who might not have direct access to a physical congregation, to determine Dove Television’s Evangelism effort compared to other forms of evangelism, and finally to assess viewers' perceptions of television evangelism programs and their impact on engagement in religious communities. The study used survey method and the research instrument used was self-administered questionnaire to collect relevant information from the population. In the study it was found that most viewers were satisfied with the quality of Dove Television content, many have taken steps to join religious communities, such as attending church or joining prayer groups, and expressing a strong willingness to recommend the platform to others. Therefore the study concluded that Dove Television is an effective tool for evangelism, particularly in reaching diverse audiences, enhancing spiritual growth, fostering a sense of religious community, and encouraging personal spiritual development. The researcher suggested that partnerships should be built with churches to help convert virtual engagement into physical fellowship and continued discipleship.