SOCIAL MEDIA COMMUNICATION AND IT'S IMPACT ON HUMAN BEHAVIOR. (A STUDY OF YOUTHS IN CALABAR MUNICIPALITY)

Student: Joy Mwuese Chia
Supervisor: Dr Ochiche Abua Ekpoto
HOD: Prof Unimna Okon F.a.
Department of Mass Communication
Mass Communication
University of Cross River State, Calabar

Abstract

ABSTRACT Social media has become an integral part modern society, with millions of people around the world using platforms like Facebook, Twitter and Instagram to communicate with each other. Questionnaire's were administered face to face. Of which out of 250 copies distributed , 200 questionnaire were returned. This study shows that social media communication and it's impact on human behavior (A case study of youth in Calabar Municipality.) Has become a vital part of our personal life. Unfortunately, regular social media use been lined to vice like substance abuse and several others . A study of the impact of social networks on the attitude of users would make a very relevant topic. However, social media present unique challenges for young people. Cyber bullying, harrasment issue and online hate speech are all significant issues. That can have a negative pact on young people mental health and well-being.

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