A LINGUISTIC ANALYSIS OF JOSEPH AYO BABALOLA UNIVERSITY PRO-CHANCELLOR’S SPEECH AT THE 2024 CONVOCATION CEREMONY
Abstract
This study examines the linguistic features and rhetorical strategies employed in the Pro Chancellor's speech at the 2024 Convocation Ceremony of Joseph Ayo Babalola University. Through a Critical Discourse Analysis (CDA) framework, this research investigates how language is used to construct meaning, convey vision, and inspire action in an academic setting. The analysis reveals the use of rhetorical devices, including metaphors, allusions, and repetition, to convey complex ideas and emotions. The study also highlights the significance of formal language, honorifics, and cultural sensitivity in shaping the tone and atmosphere of the ceremony. The findings of this study have implications for effective leadership communication, institutional identity, and educational discourse, providing insights into the role of language in shaping social relationships, identities, and power dynamics in academic contexts. This research contributes to the fields of linguistics, communication studies, and higher education, offering practical implications for academic leaders, communicators, and stakeholders.
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