EXPLORING NOLLYWOOD MAKEUP TRENDS: A COMPARATIVE STUDY OF OGUNJIOGFOR’S AND CHARLES OKPALEKE’S LIVING IN BONDAGE (1992 AND 2019)
Abstract
This study critically examines the evolution of makeup trends in Nollywood through a comparative analysis of Living in Bondage (1992), associated with Okechukwu Ogunjiofor, and its sequel Living in Bondage: Breaking Free (2019), produced by Charles Okpaleke. The research investigates how makeup aesthetics have transformed over nearly three decades, reflecting technological advancements, professionalization, globalization, and shifting audience expectations. Using qualitative content analysis, the study explores makeup application techniques, character construction, symbolic representation, realism, and integration with cinematography in both films. The 1992 film represents the early phase of Nollywood, characterized by low-budget production, theatrical influence, and limited access to professional tools. In contrast, the 2019 sequel exemplifies contemporary Nollywood’s embrace of high-definition (HD) production, advanced prosthetics, digital enhancements, and specialized makeup artistry. The findings reveal that makeup in Nollywood has evolved from a functional, improvised practice to a sophisticated artistic and technical discipline. The study concludes that makeup trends are a significant indicator of Nollywood’s growth and its increasing alignment with global cinematic standards.
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