INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICES ON CUSTOMER LOYALTY (A CASE STUDY OF ECO BANK, ADO EKITI, EKITI STATE)
Abstract
Corporate social responsibility has being one of main duties of every organizations to their optiamacommunit. This topic examine corporate social responsibility using Eco ban, ado Ekiti state as a case study. The study made use of primary data elucidated through the use of structed questionnaire. The data collected was analysis using simple percentage. Findings from the study review that corporate social responsibility positive from the study review that corporate social responsibility positivity for loyalty. It was reveinforThis paper utilized a theoretical approach to examine the impact of customer loyalty on organizational performance
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