BRANDING AND PACKAGING AS A PANACEA FOR RE-BIRTH OF DYING PRODUCT. (A CASE STUDY OF BOND CHEMICAL NIG. PLC, AAWE, OYO STATE)
Abstract
The choice of a brand name is critical decision because the name affects customer's image and attitude toward a product (and sometimes a firm as a firm as a whole) which will ultimately affect their customers purchasing decisions.
This research as been carried out specifically on the "BRNDING AND PACKAGING AS A PANACEA FOR RE-BIRTH OF DYING
PRODUCT" using Aawe in Oyo State as a case study which as
become a faster, cheaper, and more effective tools of promoting products for consumer's purchases, and they have also become source of achievement consumer loyalty as well as easy means of
identification or household and popular products.
This dissertation in ti introductory part identified fully the need for a
study of the nature, the aim and the objective to be achieved, the
research methodology, together with the limitation and the historical background of Aawe town in Oyo State.
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