THE IMPACT OF INTERIOR DESIGNING IN THE HOSPITALITY INDUSTRY (CASE STUDY OF SELECTED HOTELS IN ENUGU)

ABSTRACT This study sought to assess the impact of interior designing in the hospitality industry (case study of selected hotels in Enugu). The research methodology of choice was a quasi-experimental research design. The population of the study comprised of selected hotels in Enugu state. Data was collected using questionnaires. In analyzing the data collected, the Statistical Package for Social Scientists (SPSS) computer software package was used because of its capacity to statistically analyze data with speed and accuracy. The study established that the restaurants had complied with interior design requirement to improve human well-being as well as overall restaurant performance. The study further established that majority of the restaurants still are challenged to substantiate the value of branding in clear financial terms, thus they are not investing heavily on advertising campaigns. The study results indicated that majority of the restaurants play a wide genre of music that their customers like. The colours they are using in the restaurants are visually pleasant to their customers and that their lighting is moderately bright, beautiful and appealing to their customers. Majority of the restaurant do not treat design as an integral part of their business strategy that can add measurable value to their performance and create a more sustainable business for the future.