INFLUENCE OF MEDIA VIOLENCE ON THE BEHAVIOUR OF JOSEPH AYO BABALOLA UNIVERSITY UNDERGRADUATES,IKEJI ARAKEJI, OSUN STATE,NIGERIA

This study investigates the influence of media violence on the behavior of undergraduate students at Joseph Ayo Babalola University, Ikeji-Arakeji, Osun State, Nigeria. With the widespread accessibility of violent content across various media platforms such as television, video games, and social media the research explores how this exposure shapes students’ behaviors, perceptions, and coping mechanisms. Grounded in Social Learning Theory and Cultivation Theory, the study employed a quantitative survey method, using structured questionnaires distributed to 300 students selected through a combination of multistage sampling techniques and purposive sampling techniques. Findings reveal that while many students do not directly associate violent media with changes in their personal behavior, a significant proportion acknowledged increased tolerance toward aggression and emotional desensitization due to prolonged exposure. Moreover, violent video games and social media emerged as the most consumed forms of violent content. The study also highlights the various strategies students employ to manage media influence, including media avoidance, peer discussions, and engagement in school and spiritual activities. The research concludes that although media violence may not overtly alter individual behavior in the short term, it contributes to attitudinal shifts and decreased sensitivity to aggression. The study recommends increased media literacy education, responsible content regulation, and support systems to mitigate the subtle yet impactful effects of media violence on young adults.