MEDIA IMAGE FRAMING AND PERCEPTION OF THE ELECTORATE: A STUDY OF ENUGU URBAN RESIDENTS ON THE 2023 GENERAL ELECTIONS
Abstract
This study examined media image framing and perception of the electorate, focusing on Enugu urban residents on the 2023 general elections. Media practitioners cannot choose not to frame their stories. Consequently, media audience will always have their perceptions and views on the framing of the media about issues in the society. so, the ultimate aim in this study was to examine media image framing and perception of the Nigeria electorates in Enugu urban on the 2023 general elections. The researcher adopted the survey research method in carrying out this study. Questionnaire was structured and administered to the sample of the study, which was drawn from the population using the Taro Yamane formula. Findings from the study showed that the attitude of the electorates in Enugu urban towards the 2023 general elections was influenced by media image framing of the elections, ad media image framing captured the major issues and processes of the 2023 general elections. It was recommended that Media organisations should always endeavour to keep framing within professional ad ethical standards. Also, media framing should inculcate major issues on the reported events as to keep in tune with the doctrine of objectivity
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