COMMUNICATING PERCEPTIONS THROUGH REGIONAL SENSITIVITY: AN ANALYSIS OF NORTHERN VERSUS SOUTHERN STUDENTS OF FEDERAL POLYTECHNIC BAUCHI.

Abstract This study investigates the influence of regional sensitivity on communication perceptions among Northern and Southern students of Federal Polytechnic Bauchi. The primary objective was to analyse how regional origin shapes interaction patterns, with a focus on three dimensions: the extent to which regional sensitivity affects communication, the communication challenges that arise from regional differences, and the ways students interpret messages from their counterparts. Adopting a descriptive survey design, the study employed a systematic sampling technique to select one hundred (100) students from a population of 8,676, ensuring proportional representation from both regions. Data were collected through a structured questionnaire based on a four-point Likert scale, and analysed using descriptive statistics via SPSS. The findings revealed that regional origin strongly influences students’ perceptions and communication styles, with many respondents indicating a preference for interaction with peers from their own region due to shared linguistic norms, cultural values, and communication patterns. Communication challenges such as language barriers, accent differences, stereotypes, and perceived biases were found to be prevalent, particularly affecting interactions between Northern and Southern students. The study concludes that while regional sensitivity poses significant communication challenges, it also creates opportunities for intercultural learning, adaptation, and mutual respect. If properly harnessed, these dynamics can foster inclusivity, cohesion, and cultural exchange within the institution. The research therefore underscores the importance of promoting intercultural communication strategies and cultivating an environment of respect and recognition, enabling the Federal Polytechnic Bauchi to leverage regional diversity as a resource rather than a barrier.