IMPACT OF CASH FLOW ON PROFITABILITY OF NIGERIA SERVICE ORGANIZATION (A CASE STUDY OF ZARANDA HOTEL)

Impact of Cash flow techniques effective on profitability of Nigeria, (a case study of Zaranda Hotel limited). Bauchi state is face with the problems of poor cash flow in its organization. This is as a result of poor management, lack of qualified staffs, and inefficiency on the side of personnel an so on. The main aim of these researches is to look into how Zaranda Hotel limited tends to manage its cash flow and if possible to provide solution to ensuring that proper account is prepared to see that the cash flow is well managed. This research was able to show the weakness and lapses of the organization in term of efficiency and effectiveness. Some other issues are been discussed in the literature review. In this research the method of data collection includes the secondary source of data includes the company’s financial data. In the techniques for data analysis, Chi-square was adopted to test whether the obtained frequency is different significantly from the expected frequency. These research work review that there is poor cash flow management in the hotel industry. It is therefore pertinent to note that a subjective assessment has been carried out in order to help in understanding, presentation, discussion, interpretation and decision making in the hotel industry. The recommendation includes: The hotel industry should pay more attention to cash flow in it organization.