THE EFFECT OF BUSINESS LOCATION ON ORGANIZATIONAL PERFORMANCE: A STUDY OF MIVA RICE MAKURDI, BENUE STATE, NIGERIA
Abstract
ABSTRACT
The study examined the effect of business location on business organizational performance: A study of Miva Rice Nig. Makurdi Benue State. The study was by descriptive survey research design method. A sample size of 54 employees was considered from the census population of the firm. Primary data was gathered from a questionnaire which was structured in five likert scale; (1= strongly disagree, to strongly agree) and was self-administered to the respondents. Structural Equation modeling analysis technique was adopted with the aid of SmartPLS for analysis of the hypotheses in the study. The findings revealed that business location had significc effect and firm performance. It is concluded here that the location factor is an important factor in the organizational performance. This factor must be adequately considered as it has been found to contribute significantly to the development and organizational performance. Since business location has a significant effect on the rate of turnover, entrepreneurs with already existing businesses are recommended to integrate their firms through vertical integration or diversification. While those intending to establish new firms should sort strategic business locations.
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