PERCEPTION OF EFCC ANTI-CORRUPTION PROGRAMME ON TVC: A STUDY OF AMAC (ABUJA MUNICIPAL AREA COUNCIL)
Abstract
ABSTRACT
This study examines the perception of the Economic and Financial Crimes Commission’s (EFCC) anti-corruption programme as presented on TVC News, with a focus on residents of Abuja Municipal Area Council (AMAC). Corruption remains a major challenge in Nigeria, and while the EFCC plays a central role in combating financial crimes, the success of its operations depends largely on how the public perceives its efforts. The media, particularly television, plays a crucial role in shaping public opinion and influencing trust in public institutions. Using a descriptive survey design, data were collected from 400 respondents within AMAC through structured questionnaires. The study applied the Agenda Setting, Framing, and Cultivation theories to explore the influence of TVC’s coverage on public perception.Findings revealed that although many respondents believed TVC presents the EFCC in a fair and balanced manner, a significant portion expressed doubt about the actual effectiveness of the commission. Media literacy was shown to influence how individuals interpret the EFCC’s activities, while low engagement with anti-corruption content affected awareness levels. The study concludes that while media can shape perception, public trust in anti-corruption institutions is also influenced by personal experiences, media exposure, and the perceived transparency of these institutions. It recommends improved communication from the EFCC, more in-depth reporting from media houses like TVC, and greater investment in public media literacy to enhance civic understanding and participation in anti-corruption efforts. Keywords: Perception, EFCC, Anti-Corruption, TVC News, Media Framing, Public Trust, AMAC
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