WORK ENGAGEMENT STRATEGY AND EMPLOYEE BEHAVIOURAL OUTCOME IN AKWA IBOM BROADCASTING CORPORATION UYO, NIGERIA

The research was designed to ascertain the relationship between work engagement strategy and employee behavioral outcome. Survey research design was adopted for the study and a sample size of 122 firms was drawn from the population of 178 using the Taro Yamane formula and the stratified random sampling. For the purpose of this study, four hypotheses were formulated. The major instruments for data collection were the primary and secondary sources of data in which structured questionnaire were issued to survey participant using the simple random sampling technique. Data collected were analyzed using percentage and correlation analysis. From the analysis, the results revealed that there is a significant relationship between work engagement strategy and employee behavioral outcome in AKBC. Based on the findings, it is revealed that the presence of an effective work engagement strategy is fundamental to the continuous existence and sustainable development of an organization in the face of increasingly competitive business environment. This is because an “engaged employee” is one who is physically, psychologically, socially, intellectually and emotionally fascinated and passionate about work and will always strive to protect the interest and values of the organization. Therefore, I recommend that management should concern itself with the plan to build and maintain good engagement strategies as this will help keep employees committed to the organization.