INVESTIGATION INTO THE CAUSES OF STUDENTS’ PREFERENCE FOR MARKETING OPTION IN EKITI STATE UNIVERSITY, OYO STATE

The study investigated into the causes of students’ preference for marketing option in Ekiti State University, Oyo State. The study adopted descriptive survey research design. The population of 100 Business Education students in Ekiti State University, Ado-Ekiti (in affiliation with Emmanuel Alayande College of Education, Oyo) was used as a case study. Three research questions were raised to guide the study and descriptive data analysis was used. Questionnaires were used to collect data for the study. The instrument was subjected to face and content validity process by the research supervisor and other experts from the field of Business Education department, faculty of Education, Ekiti State University and all corrections made were incorporated into the instrument and was accepted by the researcher’s Supervisor. The internal consistency of the instrument was measured using face and content validity approach. The theoretival mean was 2.5. The result of the data analysis shows that students perception of choosing marketing option as a major course has a positive relationship on their academic performance.