ASSESSMENT OF ONION (ALLIUM CEPA LINN.) MARKETING PERFORMANCE IN `YANKABA VEGETABLE MARKET, KANO STATE, NIGERIA

The study examined onion marketing in Yankaba vegetables market of Kano state. A purposive sampling technique was employed. A total of one hundred and three (103) onion marketers were randomly selected from `Yankaba using random sampling technique. Descriptive statistics such as mean, standard deviation and series charts were employed, gross margin analysis were used in the analysis. Majority of the respondents were within the age category of between 21 and 50 years (58.8 %), majority (88.34%) of the marketers were married, proportion of 40.77% marketers had acquired Qur’an education, primary education constituted 33.98% while 14.56% had secondary education and on the average acquisition cost representing 84.61% of services. The result further shows the gross revenue (GR) of N2, 950:00 was achieved on the average. A margin of N5,550 this has indicated that onion marketing is profitable and efficient. Major problems were inadequate storage facility (1st), higher transportation cost (2nd), cost of other inputs poor extension poor services, and poor pricing the onion commodity (3rd).The study recommended that Government and private institutions should allocate research funds/grants and be made available to institutions and individual researchers.