ECONOMIC ANALYSIS OF ROSELLE (ZOBO) MARKETING RINGIM LOCAL GOVERNMENT AREA, JIGAWA STATE
Abstract
This study assess the economics of Rosselo (zobo) marketing in Ringim Local Government Area, Jigawa State. Data were generated from primary source, were questionnaire distributed to various farmers and marketers of zobo in Ringim local government market. The study sampled 62 respondents out of the entire population in which a closed ended questionnaires were developed and distributed to them.
The study find out that roselle marketing is profitable in the study area as indicated by gross margin analysis. The marketing system of roselle was also efficient considering the level of cost and revenue achieved. The market structure disclosed a perfect competitive nature of interactions among the market participants. There were inferential evidences of price variations among the markets studied especially when we looks at the different products of roselle. Finally, it also revealed out some major challenges/constraints that marketers faced by, depending on the category of the marketers, be it retailers or wholesalers class.
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